Back in 2020 my cables kept dying. Bent too far. Stepped on. Knotted in the bag.

I wanted a USB cable that survived the backpack. Toss it in. Take it out. Still a coil. Not a tangled mess.

snapmag started there.

Magnetic coil. Designed in Switzerland. Built from the first cable to the one we sell now.

From 2020 to today: stronger plugs. Lighter. Thinner. Tougher. New colours. Same trick: it rolls up neat and stays neat.

Today we sell B2B with airlines and in shops. And B2C direct here. From our warehouse in Switzerland to your doorstep within days.

Thanks for stopping by.
I hope the cable earns its place in your bag too.

— Martin, founder